We have added a new member to our family this week and life is somewhat hectic, I forgot how much sleep you don’t get with a newborn. With that in mind, this week’s post is short. Earlier this week someone asked what websites I like to visit for staying current in UX. My top picks Read More…
Strategic communication is the best communication, so it’s important to define the strategy in the discovery stage of the project. Our strategy will determine the tactics we use for a developing a successful website. It’s hard to determine the strategy without knowing first what the primary objective of the project is. I have broken the Read More…
When optimizing a website for usability content should be easy to read. Writing web or email copy should be easy to scan and written on a 6th to 8th-grade level. You might want to knock that down a couple of grades if you are writing for the average redneck. Regardless of your audience, it is Read More…