I’ve always had an interest in people, and it’s probably a common trait for UX designers. As UX designers, we must take steps to ensure the products we create are useful, usable, enjoyable, and equitable for our end-users. We do this by being empathetic and mindful, but being human, sometimes we miss the mark.
There’s a great, thought-provoking podcast on equity-focused design, “Benjamin Evans: The power of inclusive design.”
Benjamin Evans is the Inclusive Design lead for AirBnB.com. The podcast is enlightening, and I like his number 1 tip to build more inclusive products and services. Just ask — “Who are we missing?”